Doritos® and Comic Con Africa join forces

Doritos® and Comic Con Africa join forces to announce the Doritos® Crunch Cup series of tournaments

Doritos® and Comic Con Africa have just announced the Doritos® Crunch Cup, a series of online tournaments with registrations opening on Monday, 11 April 2022.

As Doritos®’ debut in the gaming and esports space in South Africa – the Doritos® Crunch Cup, powered by Comic Con Africa, launches with a Fortnite tournament boasting a R45 000 prize pool up for grabs for participants, as well as weekly watch and win prizes for spectators.

– Tournament #1 – Solo with R10 000 cash prize pool

– Tournament #2 – Duos with R15 000 cash prize pool

– Tournament #3 – Trios with R20 000 cash prize pool

Comic Con Africa’s show director, Carla Massmann, said “With Doritos® already holding such an ingrained place in pop-culture and gaming culture, Comic Con Africa is proud to power the Doritos® Crunch Cup. This is something that our gaming community will really appreciate. Comic Con Africa is home to some of the largest esports and gaming festivities in the country, and welcoming Doritos® into that ecosystem is thrilling.”

Doritos® has been in the South African market for 20 years now, and this partnership with Comic Con Africa will further highlight the brand as a snack of choice for gamers, as enjoyed by their counterparts across the world.

Doritos® is the number 1 Coolest Snack brand in South Africa, the title remarkably held over the past decade as voted by the Sunday Times Gen Next Awards, with consumers including gamers highlighting the relevance that the brand has, through it’s crunchy and intensely flavoured corn chips.

“Doritos® exists to Ignite Bold Self Expression because we believe the Boldest thing you can be is Yourself. Doritos® is a brand for anyone who has boldness within them. Doritos® encourages people to feel and live boldly — to shake off the fear of judgment and to be themselves in all of their awesome, ever-changing glory – a purpose that resonates with our consumers across the world,” said Maxwell Kungwimba, Senior Brand Manager for Doritos SA.

Registration for the inaugural Doritos® Crunch Cup Fortnite Tournament officially open on Monday, 11 April 2022 and players wanting to participate can pre-register here https://bit.ly/DCC_Pre-Reg. Massmann added that players should act fast as spots are limited.

The Doritos® Crunch Cup will feature three tournaments, all hosted online. Daily updates on qualifiers will be provided on Comic Con Africa’s social channels, with the semi-finals and finals of each tournament being broadcasted LIVE to Comic Con Africa’s Twitch channel https://www.twitch.tv/comicconafricaofficial.

Spectators and fans can expect intense, nail biting and clutch moments throughout the live broadcast as well as a chance to win some exclusive prizes. Be sure to tune in for the pre-tournament broadcast for the full run down and details on Friday, 29 April 2022 at 5pm on Comic Con Africa’s Twitch channel.

The schedules for the tournaments are as follows;

SOLO TOURNAMENT – R10 000 cash prize pool

Monday 2 May: Solo Qualifier 1

Tuesday 3 May: Solo Qualifier 2

Wednesday 4 May: Solo Qualifier 3

Thursday 5 May: Solo Qualifier 4

Friday 6 May: Solo Semi Finals 1 – Live broadcast on Comic Con Africa Twitch channel from 5pm

Saturday 7 May: Solo Semi Finals 2 – Live broadcast on Comic Con Africa Twitch channel from 5pm

Sunday 8 May: Solo Grand Finals – Live broadcast on Comic Con Africa Twitch channel from 3pm

DUOS TOURNAMENT – R15 000 cash prize pool

Monday 9 May: Duo Qualifier 1

Tuesday 10 May: Duo Qualifier 2