I always loved dolls! When I was about 12 or 13 years old (many, many, many years ago!) my mom was actually quite concerned that I’d never outgrow playing with dolls! I had quite a collection. I particularly loved my Pippa and Sindy dolls (it seems we didn’t have Barbie back then), and had inherited quite a few from my older cousin, complete with an enviable collection of clothing and accessories to keep me occupied.
Suffice to say that by the time I walked down the aisle a few years later I had, eventually, moved on.
Imagine my disappointment when my own daughters didn’t express much of an interest in dolls, until last Thursday that is, when my 12-year-old accompanied me to the #BratzinSA launch, and seemed to regress to somewhere around the age of 6, insisting that she wanted a Bratz doll!!
Yes, the Bratz are back and they’re better than ever! Jade, Yasmin, Chloe, Sasha and their new friend, Raya are all about being creative, confident and self-aware. They’re up-to-date, complete with selfie-sticks and shoefies – oh my word, THE most enviable shoe collection EVER!! They have sleep-overs and study overseas. They know what they want, and the underlying theme of this new range is to let your little girls know that even though girls just wanna have fun, at the end of the day, they’re going to achieve their goals!
The #BratzinSA launch, held at Toyzone in the Benmore Gardens shopping centre in association with
Prima Toys and Twiga PR was a resounding success. Guests (the VIP’s were all under the age of 10) were treated to drinks, snacks, and much pink icing was in evidence! We were welcomed with gorgeous pink-handled, Bratz emblazoned selfie-sticks, which everyone happily set about activating.
And then for the formalities; thank you’s from Prima Toys’ MD, John Jordaan and Marketing Executive Chiquita Patrizi, before the pink sheeting was dropped from the Bratz display and gasps of sheer awe could be heard from the little girls who had been waiting for this very moment!
How refreshing to see that children still get so very excited by toys – no technology, no gadgets, just genuine, traditional dolls. They literally jumped up and down with delight! Even better … the tills were open for business! And by the end of the evening, there were most definitely gaps in the previously pristine display!
Some things just work! This launch was one of them. Full marks to all involved! And extra points awarded to all involved in marketing for perfect timing – pitched perfectly at small people who like pink and who just happen to be compiling Christmas lists right about now.